Aerial view of a commercial property inset into its surrounding area

Pilot briefing  ·  Dragonfly Drones

Pilot briefing

The spec for a commercial property shoot — settings, framing, counts and safety. Read it before you go out, and check your work before you leave the site. Jobs that miss the spec have to be reshot.

Sky, stills
75% cloud or less
Sky, video
50% cloud or less
Shoot window
10am – 4pm local
Read time
8 minutes

Before you go

Most reshoots are decided before you leave the house

Four checks, and every one of them is faster than a second trip.

01

Check the sky

Stills only: about 75% cloud or less. Full overcast is often fine because we can replace the sky, but check with us first. If the job includes video, you want about 50% cloud or less — sky replacement on video rarely holds up.

Stills 75% · Video 50%
02

Check the ground

Do not shoot if the parking lot is soaking wet or holding large puddles. Clients almost always reject that imagery, and the trip is wasted.

Dry lot
03

Confirm it is safe to fly

Read the forecast before you drive, not after. Weather is a safety call first and a quality call second. If it is marginal, tell us and we will move the date.

Before you drive
04

Confirm the site is open

Shoot between 10am and 4pm local time unless you are told otherwise. Look up the business hours first — a busy lot makes a property look alive, an empty one does not.

10am to 4pm

Settings

The baseline, on every job

Drone, DSLR or phone. When in doubt: full auto, RAW format.

Format
RAW preferred
Image size
4:3 or 3:2
White balance
Auto
Focus
Auto
Exposure
Auto, AE unlocked
ISO outdoors
100 to 400
ISO indoors
Cap at 800
Orientation
Landscape only

Drone: watch the EV, not the screen

Your phone or tablet dims and brightens itself for heat and sunlight, and none of that has anything to do with the exposure of the picture you are taking. Adjusting EV because the screen looks bright or dim is how you end up with washed-out or muddy frames.

The only honest reading is the EV number. Keep it at 0.0, or within a few tenths either side, whatever the screen looks like at that moment.

Drone: AE Lock stays unlocked for stills

Exposure Lock is useful for video and destructive for stills. Left locked, it strands the ISO high and you get blown out, grainy frames.

Unlocked, the aircraft handles ISO and exposure shot to shot. On a sunny or partly cloudy day that lands between ISO 100 and 400 on its own.

Phone: wipe the lens between shots

This is the single biggest problem we see on phone imagery. You hold the phone by its lenses all day without thinking about it, and the fingerprints turn into haze the moment you shoot toward the sun.

On iPhone Pro models, switch the camera to RAW. It is the difference between a professional frame and a smudgy, low-resolution one.

Glass

What usually goes wrong with the gear

Six habits that separate a clean set from a reshoot.

01

No add-on filters

Especially on stills. In practice they cause more problems than they solve — soft coatings, smudges on the rear element, the wrong filter for the light. A bare lens is the right answer nearly every time.

Leave them off
02

Wide, but never fisheye

A 10–18mm is close to perfect for exteriors and interiors both. Anything that goes wider than 10mm bends the image past what distortion correction can straighten out afterwards.

10mm is the floor
03

Frame in the viewfinder

On a DSLR the rear screen is for reviewing, not composing. Frames set up on the LCD come out more crooked and less sharp, and the viewfinder resolves detail the screen cannot.

Not the LCD
04

Steady the camera

A tripod, or even a twenty dollar monopod, is what keeps stills level and crisp. Optional outdoors in good light, effectively mandatory for interiors and twilight.

Tripod or monopod
05

No date stamps

Nothing burned into the frame. Turn the overlay off before you shoot.

Off
06

No portrait or selfie orientation

Landscape on everything. Tall narrow frames do not work for commercial real estate. The only real exception is a tight interior such as an apartment bathroom.

Landscape

The job

Three pillars of a good commercial property shoot

Every shot list is built out of these three ideas. Understand them and the numbered shots stop being a list to memorise.

01

Wide comprehensive shots

Ground level or low aerial, showing the whole property in one frame — building and parking lot on a retail or industrial site, or several structures together on an apartment site. The viewer sees the whole puzzle instead of a few pieces of it.

The whole property
02

Closeup inspection shots

Low level, around 15 feet up — roughly as high as the store signage on the face of the building. Close enough to read the construction and the signage. On a small building the whole front face fits corner to corner; on a strip mall it is fine to group two or three tenants in one frame.

About 15 feet
03

Mid and high-level area shots

Here you stop inspecting the property and start describing where it sits. What surrounds it, how the street and highway access works, what other businesses are nearby. A property set into a busy retail area is a selling point in itself.

Context, not detail

Every job needs a cover shot

The client is looking for one frontal image that sums up the whole property — the one that goes on the front of an offering memorandum. Usually a wide frontal, ground level or low aerial.

It might be one of the numbered shots, or one you choose yourself. Either way, make sure you come home with one.

Leave a space cushion

One of the most common client complaints is that the building is jammed against the edges of the frame, or that the corners are chopped off.

Leave 10 to 15 percent clear on the left and right of the building. More than that is fine.

If in doubt, take the shot anyway

If the angle the list calls for is junky, overgrown or blocked by something, shoot it regardless. It is far quicker than explaining why you skipped it.

The picture explains itself, and it shows the site was covered properly. The client decides whether to use it.

Shot framing

How the numbered shots are framed

Shots can be taken in any order — the numbers describe the angle, not the sequence. The ones marked critical are the frames worth going back for.

01

Frontal, ground level

Faces the front of the property, and it is the most important frame of the shoot. Left and right corners both in shot, sky above the roof, ground below the building, nothing chopped off. The building fills about 80 percent of the frame. Shots 3, 5 and 7 are framed the same way from the other sides. On a wide strip mall, take this one from the drone at 10 to 15 feet instead, to clear cars and trees in the lot.

Critical
08

Front-left corner

Faces the front-left corner, so the left-rear corner and the right-front corner are both visible. Same rules apply: no chopped corners, sky above, ground below, building filling about 80 percent of the frame. Shots 2, 4 and 6 are the same idea taken from their own corners.

Corner set
09

Pylon sign

The whole pylon sign in frame, not chopped, with at least part of the subject property visible alongside it. Ground or aerial both work, and the sign does not have to be in the foreground — any arrangement that gets both into one image is fine. If something has to give, keep the whole sign and as much of the building front as you can.

Critical
28 / 29

Aerial closeups

About 15 feet above ground and not above the roof line, roughly 30 feet out from the nearest corner at about 45 degrees off it. The front face of the building sits near the centre of the frame with some of the parking lot showing. Shot 28 is taken off the left-front corner, shot 29 off the right-front corner. Closeup means close.

Critical
30 / 31

Frontal offsets

Also about 15 feet up, but taken from back where you stood for shot 1. Front face of the property again, offset from centre far enough that a slim strip of the side wall shows — 30 offset toward the left side, 31 toward the right.

Critical
21

150 and 350 foot aerials

Leave a thin strip of sky along the top, 10 to 15 percent, never more than 20. The property can fill anywhere from 20 to 80 percent of the frame side to side, depending on what makes it look best. Climb near the property, pitch until you have the sky strip, then back off just enough to centre the whole site and its parking in the bottom half of the frame — no further, or you burn batteries and lose line of sight.

Sky strip 10–15%
32

Bird’s eye

Top-down from 350 feet, showing the building and the immediate parking area. Only needed on properties of about two acres or less — anything larger will not fit in the frame without being chopped.

Under 2 acres
FS

Beauty shots and amenities

Freestyle, and your chance to show some judgement. Mailboxes, pools, tennis and basketball courts, playgrounds, washroom buildings, landscaping. Frame them however shows them best. On a large site, a frame taking in several buildings sells the sense of a neighbourhood.

Your call

Interiors

Interiors, when the job calls for them

Most jobs will not need them. Check the job details before you go out so you are not driving back for them.

Setup

Tripod or monopod at about three or four feet. Same settings as outside — RAW, 4:3, auto white balance.

Shoot from the far corner of the room, wide across it. That gives the most detail, particularly in small rooms and small apartments.

Light it properly

Open every curtain and blind for natural light, and switch on every artificial light in the room.

If there are still dark spots, a shop light with a soft white LED bulb on a second tripod, aimed upward to wash the walls and ceiling, fixes it cheaply. Keep that second tripod out of frame.

The two things that ruin interiors

Grain, because the camera picked ISO 1600 or 3200, and soft focus, because autofocus struggles in low light.

Cap ISO at 800, shoot aperture priority between f/8 and f/16 for depth of field, and use manual focus. Check focus through the viewfinder, not the rear screen.

Twilight

Dusk and night work

Not technical, but completely unforgiving of a shaky camera or a missed focus.

A tripod is not optional

Handheld dusk frames smear, and the whole set comes back unusable. A basic twenty to thirty dollar tripod is enough.

Bracket it, three at a time

Three exposures per position is plenty — never five. Combined in post, and with a twilight sky replacement, three brackets make a genuinely good image.

Most modern bodies and DJI aircraft can be set up for this in a couple of minutes.

Focus manually, near infinity

Autofocus struggles badly at night, and you will not spot the miss on a small screen until you are home.

Set focus in daylight on something more than 30 feet away, mark the focus ring with a pencil, and check the mark often while you shoot. Do a test run on another night first.

Larger sites

Strip malls of about three acres and up

More frames and more ground to cover, but straightforward once you plan the route rather than following the list top to bottom.

01

Skip the ground-level back alley shots

On strip malls of about three acres and over, skip the ground-based rear loading area frames — shots 4, 5 and 6. Those areas can be unsafe to walk with trucks unloading, and clients rarely use them anyway.

Shots 4–6
02

Do not skip the rear and side aerials

Shots 18 to 27 cover the same ground from the air, and those frames matter. They are among the most important on the larger sites.

Shots 18–27
03

Work the site in zones

Split it into two or three zones and finish one at a time, taking every ground and aerial angle for that area before moving on. You will jump around the shot list, but you stay close to the aircraft, which keeps line of sight good and gets you to it quickly on a low battery.

Two or three zones
04

Shoot the frontals from the drone

On a strip centre, take the ground-level frontals with the aircraft at about 15 feet so you clear the parked cars. Position at the back of the lot, or across the street if you need to, far enough back to get the centre left to right in one frame. If it is too long for that, shoot it in sections.

About 15 feet
05

One angled closeup per tenant

Every store gets one: ground level if nothing is parked in front of it, or a 15 foot drone shot to clear the cars if there is. Two or three small units can share a frame. Shoot from whichever side faces away from the sun to avoid glare straight into the lens.

Every store

On site

Check your work before you leave the site

Five or ten minutes here saves a two hour round trip. This is the single most useful habit on the page.

Look at them on a laptop

Load the cards and read through the set properly. FastRawViewer is a cheap, fast way to view RAW files in the field, from fastrawviewer.com.

You cannot judge focus on a viewfinder or a phone screen, and nothing is worse than getting home and finding the most important angle of the shoot is soft.

You are checking three things

Frames too crooked to use, focus too soft to use, and exposure that has run too far in either direction.

It is also the moment you catch a card with read or write problems, while you are still standing somewhere you can reshoot.

Then check the list

Print the shot list and tick the numbers off as you get them. It is the fastest way to move around a site without stopping to think about what comes next.

Study it before you arrive; use it while you are there. It is the blueprint for the job.

Delivery

How many photos to send

Shoot as many as you like on site. Cull hard before you upload — volume is not the same as coverage.

01

Small retail site

About three acres or less.

30–45 photos
02

Mid-size retail strip mall

About three to six acres.

40–60 photos
03

Apartment complex, no interiors

Exteriors, amenities and aerials.

50–70 photos
04

Apartment complex with interiors

Interior sets on top of the above.

60–90 photos
05

Large retail strip mall complex

Six acres and up, with per-tenant closeups.

80–100 photos

Bracketing is optional

Never required on any job. It helps on interiors, golden hour and twilight work. Do not bracket ordinary midday outdoor frames.

Three brackets per position, maximum

More than three per position makes upload and download times unmanageable at both ends.

150 photos is the ceiling

Including every bracketed frame. Without brackets, even the largest jobs should land under about 125.

Covering every angle on the list matters far more than volume — a hundred extra frames will not rescue a job that missed the basics.

Safety

Safety matters more than any shot on this page

None of these frames are worth an incident. If a shot cannot be taken safely or legally, it does not get taken.

Keep real line of sight

Never assume you are clear of an obstacle unless you can actually see space between it and the aircraft.

If you cannot tell whether you are in front of, behind or level with something, keep visual separation, climb above it, cross over, then come back down on the other side.

Fly as if you have no sensors

Collision avoidance is not active in every direction, on every aircraft, in every flight mode. On a Mavic 2 Pro the side sensors are inactive unless you are in Tripod or ActiveTrack mode.

Treat the aircraft as though it has none at all and you will not be caught out.

Get LAANC where it is needed

And fly to what it grants you. We will never ask you to do otherwise.

If a shot needs more altitude than the grid square allows, that is a scheduling conversation with us, not a judgement call in the field.

On the day

Two things that come up on site

Both are quick, and both save a phone call later.

Shooting two properties in one day

Only in that case: rename the files to the street name before you upload — Front-Street.DNG, for example.

It keeps the two sets from being confused at our end.

If someone asks what you are doing

Tell them you were hired on behalf of the property owner to take photographs, and that you are not sure how they will be used. Keep it there.

Do not speculate about whether the property is for sale or how the images will be marketed — that can put the owner in a difficult position. If they press, give them our contact details and leave it with us. If a site becomes uncomfortable, you are free to leave and we will take it up with the owner.

Downloads

Shot lists and diagrams

Print the list and diagram for your job type and tick the shots off as you get them. It is the surest way to avoid a reshoot.

Apartment complex

Shot list & diagram — download link to be added

Retail site

Shot list & diagram — download link to be added

Strip mall

Shot list & diagram — download link to be added

Corner-facing site

Shot list & diagram — download link to be added

Upload

Sending your imagery

Cull to the counts above first, then upload the set in one go.

Upload link

To be added — a new upload link will be published here.

Questions before or during a shoot?

If anything on site is unclear — the weather, access, an angle that will not work — get in touch before you pack up. It is always cheaper than a second trip.

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